OROVILLE — The new Maverick truck stop at the corner of Oro Dam East and Feather River boulevards is open and doing a brisk business.
“Our soft opening was on (Oct. 19) and the grand opening was (Oct. 21) and business has been steady ever since,” said Zack Widdison, district manager.
The 5,951 square-foot establishment which is open 24 hours a day, seven day a week, is the first Maverick location in California. The store is customized with panoramic photos and maps of Oroville’s outdoor destinations on the walls, alongside adventure videos playing on TVs.
“We have 400 stores in 12 states,” said Michelle Monson, communications director. “Maverick is the best spot to stop to energize your body and fuel your vehicle for your next favorite adventure. What’s cool about Oroville is all the outdoor adventures and attractions available locally like Lake Oroville, Thermalito Afterbay, Feather River, and the Oroville Wildlife Area.”
Widdison said after doing “due diligence” exploring various places in California to open a Maverick, the company’s real estate team selected the Oroville location because of its location and the community.
In addition to the certified truck scales, a high-flow fuel court, the facility includes a convenience store and fresh ready-to-grab and made-to-order food offerings from the BonFire Grill including burritos, tacos, quesadillas, sandwiches, pizzas, toasted subs, salads among other items. There are also extensive coffee and soda fountain offerings.
“This is the second time I’ve come in since they opened. This time I’m trying some of the food from the grill. It’s nice and clean and open in here,” said Joseph Richardson.
Widdison, who transferred from Salt Lake City, Utah to work at the Oroville store said he is “very excited to be here” and happy for the opportunity to open the first store in the state and “do it right.”
“I have to admit I was super impressed with the caliber of applicants we got for the job openings. We had 200 applicants for about 30 jobs and they were all really good making it a difficult decision as to who to hire,” said Widdison.
Meagan Sage, who works in the BonFire Grill, said when she heard Maverick was coming to town she went online and researched the company.
“It looked like a great company from everything I read so I applied and I love it,” said Sage.